- brand re-positioning -
Home - Redeveloped to improve navigation and ensure the mission of the studio is clear. With the use of images and improved content, the target audience will identify with the studios current clients. Additionally, the use of testimonials and supporting images lends to the studios credibility.
About- Focused on the courses that were developed specifically for the target audience. The use of images reinforces the class descriptions so viewers will have a better understanding of what can be expected.
Schedule & Location - Incorporated the schedule and location (including links to map) on one simple page to improve viewer navigation.
Instruction - Provided video and images of the yogi instructing. Used as a resource for clients that are interested in practicing at home, but also allowing future clients to gain a sense of understanding of the style and simplicity of the practice.