blog

 

What we think. Maybe it will offer a new perspective on:

 

current trends or past trends that still have merit. things we agree with or disagree with. the nonsensical to the hard-hitting. We have opinions. Maybe you'll look at things a little differently.

 

July 10, 2014

YouTube released its top 100 video views earlier this year and the big winner – Charlie Bit my finger – again with over 611 million views.  That’s right, 611 MILLION views. For comparison, last year’s Super Bowl was the most watched event in America with about 108...

May 6, 2014

We are shopping all the time. Personally and professionally. Large purchases or small. Immediate or long-term. Regardless of the type of purchase, we usually seek out advice from friends, colleagues and experts to help guide our decisions. They provide insight and vali...

April 22, 2014

We were recently doing research for a presentation and found some compelling stats that, we think, should change the way most of us do business.

  • 9 out of 10 buyers in the b-to-b space say that they will find you when they’re ready to buy

  • 50-60% are already into...

November 23, 2013

Why do you do what you do?  What’s the underlying reason that you wake up with a smile or at least a smirk and don’t dread heading into the office on any given day?  Many will say because it feeds my family or puts a roof over my head – but that’s not “why”.  That’s ul...

November 13, 2013

Have you heard of Big Data? Probably some-yes, some-no, and some-I should say yes but really I’m a no.  In an article in eMarketer Daily on November 5, “Big Data Helps Reveal Consumer Behavior,” it pretty much says that 85% of US advertising agencies and brand executiv...

October 29, 2013

What is conversational marketing? Quite simply it's having a conversation with your customer. Seems like a "no-brainer" but to have a conversation you need to listen.  Listen to what your customer is saying primarily through their actions. Take a look at the attached v...

October 25, 2013

Welcome to the Houndstooth Marketing blog. This is Greg Adzia, President of Houndstooth Marketing. We're excited to share with you the "houndstooth perspective" on all that is marketing. We hope that everyone will keep an open mind. We'll be covering everything from th...

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